Hi, I'm Kenia Charlene

KENIA CHARLENE

Helping businesses and professionals build a strong online presence through strategic content, social media management, and data-driven marketing.

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Portrait of UMUTESI Kenia Charlene, Social Media Manager & Content Strategist
Kenia working across multiple screens managing dashboards, a content calendar and analytics
About Me

Strategy-first social media that actually grows brands

Hi, I'm Kenia Charlene. I'm a Social Media Manager and Content Strategist passionate about helping brands grow online with intentional content and effective social media strategies.

I specialize in transforming ideas into content that educates, builds trust, increases engagement, and strengthens brand visibility. My approach combines creativity with strategy to ensure every post supports a clear business objective.

From developing monthly content calendars to managing platforms, writing captions, building content strategies, tracking performance, and optimizing results — I help brands stay consistent while building meaningful relationships with their audience.

I have experience working with corporate brands, startups, and personal brands across LinkedIn and Instagram.

Corporate brands Startups Personal brands
0Years of Experience
0Projects Completed
0Brands Worked With
0Platforms Managed
0Content Pieces Created
0Avg. Engagement Growth
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My Services

Everything your brand needs to grow online

From day-to-day management to long-term strategy — each service is designed to support a clear business objective.

Social Media Management

Complete management of your platforms for consistency, engagement, and professional brand representation.

  • Content scheduling & publishing
  • Community & comment management
  • Direct message handling
  • Account monitoring
  • Ongoing optimization

Content Strategy

A clear roadmap that aligns every piece of content with your business goals.

  • Audience & competitor research
  • Brand positioning
  • Content pillars
  • Campaign planning
  • Growth strategy

Content Creation

Valuable content designed to educate, engage, and convert your audience.

  • LinkedIn & Instagram posts
  • Carousel copy
  • Educational & storytelling content
  • Promotional content
  • Captions & CTA writing

Personal Branding

Helping professionals establish authority and build a credible online presence.

  • LinkedIn management
  • Founder & executive branding
  • Thought leadership
  • Content planning
  • Brand voice development

Analytics & Reporting

Tracking performance to improve every future content decision.

  • Monthly reports
  • Performance analysis
  • Engagement & reach tracking
  • Content optimization
  • Strategy recommendations
My Toolkit

Tools I use every day

Professional Experience

A track record of building brands

February 2026 – Present

Digital Communications & Marketing Officer

CyberSafe Hills & Partners Ltd

  • Managed LinkedIn and Instagram accounts
  • Planned monthly content strategies
  • Created educational and corporate content
  • Scheduled and published content
  • Wrote captions and marketing copy
  • Tracked analytics and engagement
  • Prepared monthly performance reports
  • Maintained brand consistency & supported campaigns
July 2025 – February 2026

Head of Marketing Department

M&S Innovation Lab Ltd

  • Led the marketing department
  • Developed marketing campaigns
  • Planned promotional activities
  • Reviewed and approved marketing content
  • Reported campaign performance to management
  • Supported overall business growth
Brands I've Worked With

Trusted by teams building something meaningful

Portfolio Projects

Selected work

Real brands, real strategy. Here's a look at projects I've shaped.

Instagram content mockup for CyberSafe Hills & Partners Instagram

CyberSafe Hills & Partners

Managed the company's Instagram presence with educational, informative and brand-focused content to grow awareness and strengthen credibility.

Content StrategySocial Media MgmtCaption Writing CarouselsBrand AwarenessEducationalMonitoring
Content created
  • Cybersecurity posts
  • Announcements
  • Campaigns
  • Team highlights
  • Event coverage
  • Storytelling & carousels
  • Informative graphics
View on Instagram
Instagram content mockup for Comeline Up Instagram

Comeline Up

Supported the brand's Instagram presence with engaging content that reflected the brand identity while increasing engagement and consistency.

Social Media MgmtContent PlanningCaption WritingScheduling
Content created
  • Promotional posts
  • Brand awareness
  • Community engagement
  • Product-focused content
View on Instagram
LinkedIn thought-leadership mockup for the Bruneza brand Personal Brand

Bruneza

Built and managed a personal brand with professional thought-leadership content that positions Bruneza as a trusted voice in its industry.

Personal BrandingLinkedIn MgmtContent Strategy CopywritingReporting
Responsibilities
  • Personal branding strategy
  • Monthly calendars
  • Industry research
  • LinkedIn & thought-leadership content
  • Scheduling
  • Performance tracking
Visit website
My Process

How we work together

  1. 1

    Brand Discovery

    Understand your business, audience and goals.

  2. 2

    Strategy

    Develop a tailored content strategy.

  3. 3

    Planning

    Build a structured monthly content calendar.

  4. 4

    Content Creation

    Write, design and prepare engaging content.

  5. 5

    Publishing

    Schedule and publish content consistently.

  6. 6

    Performance Analysis

    Measure results and optimize future content.

Skills

What I bring to the table

Social Media Management95%
Content Strategy93%
Personal Branding90%
Copywriting92%
LinkedIn & Instagram Marketing94%
Analytics & Reporting88%
Content PlanningBrand StrategyDigital Marketing Marketing StrategyCommunity ManagementResearch CommunicationProject Management
Results

What I help clients achieve

Build a professional online presence

Increase audience engagement

Consistent, strong brand messaging

Strengthen credibility and trust

Improve content quality

Develop strategic content plans

Position founders as industry experts

Analytics-driven marketing decisions

Why Work With Me

Successful social media starts with strategy — not random posting

Every piece of content I create is designed with a purpose. Whether the goal is to educate, build trust, increase engagement, or strengthen a brand's visibility, I focus on content that supports long-term business growth.

I combine creativity, research, and performance analysis to build content strategies that help brands stay consistent, relevant, and memorable.

Let's work together
Testimonials

Kind words from people I've worked with

Placeholder testimonials — easy to swap with real client quotes later.

★★★★★
"Kenia transformed our social media. Our engagement grew quickly and our brand finally feels consistent and professional."
AClient NameMarketing Lead, Company
★★★★★
"Strategic, reliable and creative. Every post had a clear purpose and the monthly reports made decisions easy."
BClient NameFounder, Startup
★★★★★
"My LinkedIn presence went from quiet to authoritative. I'm now seen as a real voice in my industry."
CClient NameExecutive
FAQ

Frequently asked questions

What does social media management include?

Content scheduling and publishing, community and comment management, direct messages, account monitoring, and ongoing optimization — all aligned to your brand's goals.

How do you build a content strategy?

I start with audience and competitor research, define your brand positioning and content pillars, then plan campaigns and a growth roadmap so every post supports a clear objective.

Do you help with personal / founder branding?

Yes. I manage LinkedIn presence, develop a personal branding strategy, and create thought-leadership content that positions founders and executives as industry experts.

How does pricing work?

Pricing depends on scope — platforms managed, content volume, and strategy depth. Reach out with your goals and I'll share a tailored proposal.

What are typical timelines?

Onboarding and strategy usually take 1–2 weeks. After that, content is planned monthly with calendars approved ahead of publishing.

How do you report performance?

You receive clear monthly reports covering engagement, reach and growth, plus analysis and concrete recommendations for the next cycle.

Contact

Let's build your brand together

Prefer email? Reach me directly at workwithkenia@gmail.com — or use the form below and I'll reply soon.

UMUTESI Kenia Charlene

Social Media Manager & Content Strategist